Just when you thought the collective Fashion Industrial Complex have exhausted all their "creative" resources and have begun to draw a blank as far as their insidious ad campaigns, they surprise us with something incredibly ludicrous. Just yesterday as I was walking through Soho on 6th Avenue, I happened upon a couple of posters from Diesel. Apparently their idiosyncracies have moved into uncharted territory; the collective IQ of the general public. It is common knowledge that the FIC's expertise is mainly in aiding and abetting the dumbed-down masses by subconsciously targeting their whims and desires. And to further compound their dumbed-downness, you have something like Diesel's "BE STUPID" ad campaign.
Society, especially pop-culture in general doesn't applaud intelligence. That's a no-brainer. Yet one would think that the ad wizards of Diesel or any other corporation would at least conceal their sinister intentions by making their ads subtle. Like any normal non-sheeple human being, I was taken aback at first by the sheer voracity of this ad, which like most ads, is an assault on the senses. But then I remembered that the Fashion Industrial Complex is the arm of the ruling class that preys on the weak consciousness of consumers. In addition to the faulty education system which has left millions of children behind, "BE STUPID" would definitely encourage them to become, well, "STUPIDER". Then again, this could of course be a pathetic attempt at hipster irony. In which case, the joke is lost on the public. To them, "BE STUPID" means exactly what it says. Even if average lemmings don't judge themselves off the bat as stupid, the aim of the advertiser is for the subconscious. As a result, in the coming months you'll see more and more people doing more stupid things (such as buying $200 Diesel pants) without a clue as to what influenced them. Congratulations, FIC and Diesel, for once again marketing death to the world.
The revolutionary thing to do, of course, is the exact opposite of what the Fashion Industrial Complex wants. Be SMART, and not only that, aspire to greatness. Stop being controlled and enslaved by the multifaceted beast that drives capitalism. The system would rather have you brain-dead and drooling at their ad campaigns than thinking out of the box. CHOOSE LIFE.
Society, especially pop-culture in general doesn't applaud intelligence. That's a no-brainer. Yet one would think that the ad wizards of Diesel or any other corporation would at least conceal their sinister intentions by making their ads subtle. Like any normal non-sheeple human being, I was taken aback at first by the sheer voracity of this ad, which like most ads, is an assault on the senses. But then I remembered that the Fashion Industrial Complex is the arm of the ruling class that preys on the weak consciousness of consumers. In addition to the faulty education system which has left millions of children behind, "BE STUPID" would definitely encourage them to become, well, "STUPIDER". Then again, this could of course be a pathetic attempt at hipster irony. In which case, the joke is lost on the public. To them, "BE STUPID" means exactly what it says. Even if average lemmings don't judge themselves off the bat as stupid, the aim of the advertiser is for the subconscious. As a result, in the coming months you'll see more and more people doing more stupid things (such as buying $200 Diesel pants) without a clue as to what influenced them. Congratulations, FIC and Diesel, for once again marketing death to the world.
The revolutionary thing to do, of course, is the exact opposite of what the Fashion Industrial Complex wants. Be SMART, and not only that, aspire to greatness. Stop being controlled and enslaved by the multifaceted beast that drives capitalism. The system would rather have you brain-dead and drooling at their ad campaigns than thinking out of the box. CHOOSE LIFE.
